Our dynamic team are a diverse mix of local native speakers and people of international educational backgrounds, including medicine, pharmacy, engineering, statistics, literature, commerce and more. We have a strong understanding of local cultures and markets, whilst also maintaining a high level of international experience.
Our team are supported by both professional and senior managers, which makes it possible to excel in researching most industry sectors.We have particularly strong expertise in automotive, transportation, media, telecommunication, durables, healthcare, government services, and FMCG.
Over the years, our team has worked with clients from all around the globe, as well as with some of the world’s top market research agencies, which have helped us enhance our experience and be more attentive to our clients’ needs.
We act as consultants based on our knowledge of the market. Our goal is to build long-lasting business relationships with our clients through mutual trust and dedication that will make their success, our success.
Managing Director : Raoufeh Kemal
Raoufeh has a Ph.D. in International Economic Relations and an MA in International Relations. She is also fluent in English, Arabic, Hebrew, Bulgarian and Greek.
Raoufeh is an ESOMAR member and has market research experience of over 24 years. Having previously worked with the global agency Synovate and the regional player MEMRB, she has considerable knowledge and experience of international research for clients in managing research projects for more than 30 markets. This comprises a wide range of clients in both public and private sectors,using both qualitative and quantitative approaches. Projects included target audience analysis, research for the Connecting Futures Programme, Development and held workshops on research.Her expertise includes project management and coordination as well as methodological design and analysis of the target audience.Raoufeh is particularly skilled in coordinating large-scale, multi-national quantitative, qualitative and mystery shopping projects.
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