We design and execute innovative methods, using quantitative research tools to help answer your questions. Furthermore, these tools enable us to provide indisputable evidence on what is happening and importantly, how and why it is happening.
Every project starts with a meeting with you, to determine what questions need to be asked, and what format the answers should be in.
We will guide you through the process of the design and implementation of research step by step, while we select the appropriate methods and draw on any existing data.
Do not hesitate to contact us to learn more about how our methods can help you make the right decisions.
Our quantitative research offerings include:
- Customer satisfaction
- Brand equity reports
- Brand trackers
- Brand image research
- Pre and post advertising research
- Mystery shopping
- Media research
Insight Scouts can handle all phases of your project from start to finish, including:
- Usage and attitude
- Product research (product positioning, new product development, product concept tests, name tests, packaging tests, product tests)
- Customer segmentation reports
- MCA projects
- Research proposal
- Questionnaire design and translation
- Quotas and sampling for ideal study design, sample size and profile
- Quality control
- Data processing and analysis
- Executive summaries and presentations by our managers